The New Way to Get Book Reviews: A Look at ‘Pubby’

The Problem It isn't big news--getting book reviews has always been an obstacle for self-published authors. And without book reviews, it’s hard (impossible) for self-published authors to get their books discovered on Amazon.  But of course, it’s hard to get book reviews if no one can even find your book. Amazon’s rather confusing policies on … Continue reading The New Way to Get Book Reviews: A Look at ‘Pubby’

Easily Create and Size a Full Book Cover for Kindle with Basic Photoshop

Ah, the dreaded book cover! A self-publishing author's waking nightmare, right there with eBook file types, ISBNs, and —gasp!— MARGINS! But it doesn't have to be so bad (and in fact, it can be quite fun). In this post I'll go over how to: Find and download your custom Kindle full (front, back, spine) book cover template … Continue reading Easily Create and Size a Full Book Cover for Kindle with Basic Photoshop

Working with Book Cover Artists and Illustrators

As someone whose livelihood revolves around editing, formatting, and publishing books for authors, I’ve also built relationships with a number of illustrators and designers who have artistic talents that I simply … well … don’t. I can rewrite a sentence to perfection, market a book from invisible to ranked, and click my way around Adobe … Continue reading Working with Book Cover Artists and Illustrators

Amazon Marketing Services: A Guide to the 3 Types of Ads for Authors

I've been getting a lot of questions lately about AMS ads from authors looking to increase their marketing efforts. Amazon Marketing Services is, as you can guess, Amazon's ad platform for sellers. Although vendors selling products like paper towels have many options under the AMS roof, authors are limited to just a few: Sponsored Product Ads, Headline … Continue reading Amazon Marketing Services: A Guide to the 3 Types of Ads for Authors

Author’s Guide: Choosing BISAC Codes

Don't panic. This one's not hard. BISAC (Book Industry Standards and Communications) codes basically represent the various subjects used in America's (and English-Speaking Canada's) book trade. Just like your local bookstore, online realtors need a way to organize books into different categories to help us, the readers, find them. Currently, there are over 3,000 BISAC codes. … Continue reading Author’s Guide: Choosing BISAC Codes

Checklist: Proofing Your eBook Before Pressing “Submit”

The internet has brought us plenty of good things: online shopping, ebooks, and this... But with the internet comes something we at DE call "insta-publish," meaning people tend to send everything out into the void before checking it first. Back when everything was headed for the printing press, writers and publishers alike took a lot … Continue reading Checklist: Proofing Your eBook Before Pressing “Submit”